Automated Commerce

Cookie Policy

Version 1.0
Effective Date: June 7, 2026
Last Updated: May 8, 2026

1. About this policy

This Cookie Policy explains how Automated Commerce B.V. ("Automated Commerce", "we", "us") uses cookies and similar technologies on our website at automatedcommerce.ai (the "Website") and within our platform (the "Service").

This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal data more broadly.

This Cookie Policy is governed by the General Data Protection Regulation (Regulation (EU) 2016/679, the "GDPR"), the Dutch Implementation Act GDPR (Uitvoeringswet AVG), and Article 11.7a of the Dutch Telecommunicatiewet (which transposes the ePrivacy Directive 2002/58/EC into Dutch law).

2. What are cookies and similar technologies?

Cookies are small text files placed on your device by websites you visit. "Similar technologies" means other client-side storage and tracking mechanisms — including local storage, session storage, pixels, tags, web beacons, and software development kits — that fulfil the same function as cookies.

Throughout this policy, "cookies" includes both classic cookies and these similar technologies.

Cookies can be:

  • First-party — set by the domain you are visiting (in our case, automatedcommerce.ai).
  • Third-party — set by another domain (for example, a service provider whose script we have embedded).
  • Session — deleted when you close your browser.
  • Persistent — stored for a fixed period or until you delete them.

3. Consent

Under Article 11.7a Telecommunicatiewet, we may place strictly necessary cookies without your consent. For all other cookies (functional, analytics, and marketing), we ask for your consent through our cookie banner before any non-essential cookies are placed.

Our cookie banner allows you to:

  • Accept all cookies.
  • Reject all non-essential cookies.
  • Set preferences by category (functional, analytics, marketing).

You can change or withdraw your consent at any time by . Withdrawing consent does not affect the lawfulness of placement before withdrawal.

4. Categories of cookies we use

4.1 Strictly necessary cookies

These cookies are essential for the Website and Service to function and cannot be switched off. They are typically set in response to actions you take, such as logging in, filling in forms, or setting language preferences. The Service will not work properly without them. They do not require consent under Article 11.7a Telecommunicatiewet.

4.2 Functional cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings. They may be set by us or by third parties whose services we use on our pages. If you reject them, some functionality may not work as expected. Consent is required.

4.3 Analytics cookies

These cookies help us understand how visitors interact with our Website and Service so that we can improve them. They count visits, identify which pages are most and least popular, and connect behaviour across sessions through an anonymous first-party visitor ID. The information they collect is aggregated and, where technically feasible, pseudonymised. Consent is required.

First-party analytics: With your consent, we use Automated Commerce Analytics, powered by our self-hosted Umami analytics setup, to understand site journeys and high-intent interactions. We do not send raw email addresses, CRM IDs, or internal user IDs to browser analytics.

Cookieless analytics: We use Vercel Web Analytics, which is a cookieless analytics service that does not place any cookies on your device and does not track individual users across sessions or sites. Because no information is placed on or read from your device, Vercel Web Analytics falls outside Article 11.7a Telecommunicatiewet and does not require your consent.

4.4 Marketing cookies

These cookies are set by us and by advertising partners. They are used to build profiles of your interests and to show you advertisements that are relevant to you on our Website and on other websites. They typically work by uniquely identifying your browser and device. Consent is required.

5. Cookies in use

The following table lists the cookies and similar technologies we currently use. We update this list when our deployment changes.

Cookie nameProviderPurposeTypeLifetime
ac_cookie_consentAutomated Commerce (first-party)Stores your cookie preferences.Strictly necessary12 months
ac_analytics_idAutomated Commerce Analytics (first-party)Stores an anonymous visitor ID to connect consented website journeys across sessions.Analytics12 months
better-auth.session_tokenAutomated Commerce (first-party)Maintains user session and authentication state.Strictly necessary7 days
better-auth.csrf_tokenAutomated Commerce (first-party)Protects against cross-site request forgery attacks.Strictly necessarySession
NEXT_LOCALEAutomated Commerce (first-party)Remembers your selected language preference.Functional12 months
_ga, _ga_*Google Analytics (Google Ireland Ltd)Distinguishes unique users; collects aggregated usage statistics.AnalyticsUp to 24 months
_fbpMeta Platforms (Meta Pixel)Identifies browsers for ad delivery and measurement.Marketing3 months
_gcl_au, IDEGoogle Ads / DoubleClickConversion tracking and ad targeting.MarketingUp to 13 months
_li_*LinkedIn Insight TagConversion tracking, audience-building, lead measurement.MarketingUp to 12 months

Marketing and analytics cookies are only placed after you grant the corresponding consent in our cookie banner. The exact set of third-party cookies present at any time depends on which integrations are active in production.

6. Third-party cookies and international transfers

Some cookies on the Website are set by third parties on our behalf (analytics and marketing partners listed above). These third parties are independent controllers in respect of the data they collect; they have their own privacy and cookie policies which we encourage you to review.

Where a third party is established outside the European Economic Area (EEA), data collected by their cookies may involve a transfer outside the EEA. Where this is the case, the relevant third party is responsible under Chapter V GDPR for putting in place an appropriate transfer mechanism (Standard Contractual Clauses, adequacy decision, or another Article 46 safeguard).

7. Managing cookies

You can control cookies in several ways:

Through our cookie banner. to change your settings at any time.

Through your browser. Most browsers allow you to refuse cookies, accept only certain types, or delete existing cookies:

Through opt-out tools. Some advertising networks offer industry opt-outs at:

Note: blocking strictly necessary cookies will prevent the Website and Service from functioning correctly.

8. Do Not Track signals

Some browsers transmit "Do Not Track" signals. Because there is no common standard for what these signals mean and how they should be respected, we do not currently respond to them. We respect your cookie preferences as set through our cookie banner.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time. The latest version is always available at automatedcommerce.ai/policies/cookie-policy. Material changes will be communicated through the Website.

10. Contact

Questions about this Cookie Policy can be sent to business@automatedcommerce.ai. You may also lodge a complaint with the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl), the Dutch supervisory authority.

Automated Commerce B.V.

Chamber of Commerce (KvK) Number: 98684213

VAT Number (BTW): NL004708975B53

Registered Office: Herengracht 451, 1017 BS Amsterdam, Netherlands

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