Over the past months our team has been working on a refreshed version of Automated Commerce. Faster, better and more pleasant to use. Much of what you will see comes straight from your feedback: where you took too many steps, where you had to wait and where features did not yet connect well.
Under the hood even more has changed. A number of fundamental improvements get the platform ready for its next phase: high volumes, multiple marketplaces, data analytics and content optimisation that learns from what works.
What has improved
This update touches the whole platform, from the product catalog to the images you generate.
- Everything works better together: product copy, SEO, translations, images and publishing are no longer separate features, but steps in the same flow.
- One central product catalog: you edit a product once, and that version is the source for your store. It is also the basis for bringing the same product data to marketplaces such as bol and Amazon, without keeping a separate list per channel.
- Faster: product pages, collections and the overview load faster, also on large catalogs.
- A refreshed interface: the screens you know, calmer and clearer, with a reorganised Agent Hub, workflows and AI Studio.
- Ready for new connections, channels and data: every publish is recorded with the moment it went live. The new Impact dashboard runs on that.
From automation tools to an agentic platform
A few months ago we built AI tools into a platform. Tools you operated yourself, to save time and get better results. Every tool saved time, but every tool also needed someone to run it. The work did not shrink. It moved between screens.
Take one new product. With separate automation tools it went like this:
- You import the product and open the copy tool.
- You copy the text into the translation tool, one language at a time.
- You create images in another screen and put them in the right order.
- You put everything into your store and check that it is right.
On the agentic platform the same product goes like this:
- The product comes in and the work starts on its own.
- Copy, SEO, translations and images follow as steps, in your tone of voice and with your rules.
- You see one card on your board, adjust where needed, approve, and it is live.
The platform operates the tools itself, from one catalog. Your team reviews the output and sharpens the rules. The job moves from maintaining your catalog to deciding on it.
How it works now
Work starts on its own as soon as something changes in your catalog, or as soon as a previous step is done. That is how separate steps chain together:
- New products come in and get a title, description and SEO copy in your tone of voice.
- Collection pages get SEO copy based on keyword research, with internal links to collections that actually exist.
- Translations are built per market with your glossary, and links point to the pages in the right language.
- Images are generated and checked automatically before they reach your board.
Everything lands on one board as a draft. Per field you see the current value next to the proposal. You edit, approve or reject. Only then does it go to your channels. And after publishing the platform keeps watching: when someone changes something directly in your store, you see the difference and decide which version stays.
Your team steers through knowledge documents: tone of voice, content formats, linking rules and banned words, with a version per language. Feedback becomes a rule, not a one-off fix. That is why the second review round is shorter than the first.
New: the Impact dashboard
Doing the work faster is half the story. The other half is knowing what it earns. From now on you can see what happens to traffic, clicks and conversion after a product or collection goes live.
It starts with one fact: the exact moment something went live. Every product and collection Automated Commerce publishes to your Shopify store is recorded with that moment. That is the anchor for a fair before-and-after comparison:
- Google Search Console provides impressions, clicks and average position per page.
- Your orders show what each product sold, before and after the change.
- Results only count from the go-live moment, and the go-live day itself is left out.
- Products are compared with their own baseline and with similar products that were not changed.
- Collection pages are measured over 28 days before and after publishing, next to your other collections in the same period.
So you see not only how much time you save, but also which copy, translations and images move your traffic and sales. We are switching the Impact dashboard on per customer over the coming weeks. Want to be one of the first? Book a demo or email business@automatedcommerce.ai.
What this delivers
Retailers choose automation for two reasons: time back, and pages that perform better. The platform gives your team back the hours now spent copying, checking and moving data. The Impact dashboard shows which part of that work actually pays off.
At PL Line, a multi-brand store with 82 brands and 259 collections, category copy was written in four languages and approved inside the platform by their own SEO agency. Content creation costs came down 60%. Read how that worked.
The update is available on every Automated Commerce plan: Pro, Scale and Enterprise. Not a customer yet? Book a demo and we will show you the platform on your own catalog.
This update was shaped by your feedback, and we will keep it that way. Running into something or missing a feature? Email us at business@automatedcommerce.ai. We read everything.