How do I get material facts and certifications out of product tags and onto the product page?

Certification names like DOWNPASS, Oeko-Tex Standard 100 and the Cotton Egypt Association, along with material and weave details, are exactly the kind of fact that ends up sitting in store tags instead of the copy a shopper reads. That was the case for DOUXE Hotel Luxury's Shopify catalog, where those facts sat in tags and an inconsistent product_type field rather than in the product copy. Automated Commerce used those same tags and product_type values as raw material to classify the catalog into the standard retail taxonomy, giving each product group a structure the content can build on.

How do I fix a mixed-up product catalog before I even start translating it?

A catalog with data problems needs those problems solved before translation, not after. DOUXE's Dutch copy was stored in the English locale slot, which meant a translation run would have gone English to English. Automated Commerce corrected that locale mix-up first, then classified the catalog and wrote a knowledge document per product group before generating any Dutch, English or German content.

How do you keep product content consistent across a catalog with thousands of variants?

Consistency at that scale needs a shared structure, not case-by-case writing. DOUXE Hotel Luxury runs 1,005 products and 11,278 variants, and 996 of them, 99%, are now classified into the standard retail taxonomy across 72 categories. Each product group (bath linen, bed linen, beds, duvets, featherbeds, pillows and home accessories) has its own knowledge document, so content stays consistent within a group instead of drifting product by product.

DOUXE × Automated Commerce

Q: What's different about generating product content in multiple languages from one source catalog, instead of translating page by page?

Translating page by page repeats the same locale and formatting mistakes on every page. DOUXE's content runs from one source catalog through a tone of voice document, a translation glossary and a separate German writing-style document, so Dutch, English and German content all draw from the same corrected facts. That is how 857 of DOUXE's 1,005 products now have complete English and German content, up from 376 a month earlier.

DOUXE Hotel Luxury sells hotel-quality bed and bath textiles found in five-star hotels: featherbeds, duvets, bed linen, bath towels. The facts that sell that kind of product, thread count, weave, material, certification, were sitting in Shopify tags and an inconsistent product_type field, not in the copy customers read. Automated Commerce is working through DOUXE's catalog to fix that, product group by product group, in three languages.

About DOUXE

DOUXE BV, based in The Hague, was founded in 2006 as a featherbed specialist and rebranded to DOUXE in 2018 under the tagline "Bring Hotel Luxury Home". The range runs from beds and boxsprings to featherbeds, duvets, pillows, bed linen, bath and spa textiles, and home accessories, sold through concept stores in Amsterdam and Scheveningen and its own webshop. DOUXE Hospitality supplies bespoke bed and bath linen to hotel partners.

The challenge

The facts that sell hotel textiles (thread count, material, weave, and certifications like DOWNPASS, Oeko-Tex Standard 100 and the Cotton Egypt Association) were not in DOUXE's product copy. They sat in Shopify tags and in a product_type field full of inconsistent Dutch values. On top of that, the catalog had a locale problem: the Dutch copy was stored in the English locale slot, so translating from that field would have run English into English. That had to be corrected before a single translation could run.

How Automated Commerce helps

Automated Commerce used the messy product_type values and tags as raw material and classified DOUXE's catalog into the standard retail taxonomy. For each product group (bath linen, bed linen, beds, duvets, featherbeds, pillows and home accessories) it wrote a knowledge document carrying the facts a shopper needs: material, weave, certification and the rest. A tone of voice document, a translation glossary and a separate German writing-style document sit alongside those, so one source catalog generates Dutch, English and German content without losing DOUXE's voice. The locale mix-up was corrected first, so translation runs from a clean source instead of English to English.

Where it stands

DOUXE's onboarding is still underway. The catalog and content work stand at:

1,005 products and 11,278 variants across 292 collections.
996 of 1,005 products classified into the standard retail taxonomy, 99%, across 72 categories.
857 products complete in English and German, up from 376 a month earlier.
830 products active and live on Shopify.
21 knowledge documents, one per product group plus tone of voice, glossary and a German writing-style guide, govern the content.