Automated Commerce

Product feed optimization, from one catalog

Every channel wants your products formatted its own way, and a feed that was right last month is wrong today. Product feed optimization from Automated Commerce structures and enriches your feeds from one source of truth, then reconciles drift so every channel keeps selling.

Why Automated Commerce

A feed is only as good as the catalog behind it

Most product feed management lives downstream of the problem: a feed tool exports your data, remaps the columns, and pushes it to a channel. If the catalog has gaps, the feed has gaps. If a supplier calls it midnight blue while the channel wants navy, the feed inherits the mismatch.

Automated Commerce optimizes the feed at the source. Because your products, attributes, and media already live in one catalog, product feed enrichment, categorization, and reconciliation happen once and flow to every feed, from the Google Shopping feed to each marketplace, instead of being patched per channel.

What a product feed is, and the layer Automated Commerce adds

A product feed is a structured file of your products, with the title, description, price, availability, category, and image fields a channel needs to list them. Building and maintaining those files for every channel is product feed management. That is the baseline. Automated Commerce adds the layer on top: it enriches thin data, generates titles and attributes, categorizes to each channel's taxonomy, and reconciles drift, so the feed converts and stays right rather than just existing.

Feeds that stay right across every channel

Enrich from the source, publish everywhere, and let reconciliation keep listings accurate over time.

One feed, every channel

Build channel-ready feeds for Shopify, the Google Shopping feed, and marketplaces from a single source of truth, instead of maintaining a spreadsheet per channel. Product feed management becomes one job, not seven.

Product feed enrichment, not just mapping

Most feed tools only remap the fields you already have. Automated Commerce does product feed enrichment: it fills gaps, writes titles and attributes, and structures data so feeds actually convert.

Reconciled automatically

A feed that was right last month is wrong today. Drift is detected and reconciled, so listings stay accurate across every channel, every day.

Built to convert

Clean titles, complete attributes, and consistent categorization mean better matching and more impressions where buyers are searching, including Google Merchant Center.

How it works

From a connected catalog to optimized feeds on every channel, in three steps.

Product feed optimization questions

Product feed optimization is the work of structuring and enriching the product data you send to sales channels so listings are complete, accurate, and findable. Automated Commerce does it from your catalog, building channel-ready feeds and keeping them right as products change.
Each channel demands its own fields, categories, and formats, and an incomplete or stale feed means suppressed listings and lost impressions. Optimization fills gaps, fixes formatting, and keeps the feed current, so products stay visible where buyers search.
A product feed is a structured file of your products, with fields like title, description, price, availability, category, and image, formatted to a channel's spec so it can list them. Google Shopping, marketplaces, and ad platforms each require their own feed. Automated Commerce builds and maintains each one from your catalog, so a single source of truth produces every feed.
Yes. Automated Commerce builds a Google Shopping feed to Merchant Center's spec, mapping categories and required attributes and flagging what is missing. Because the feed is enriched from your catalog rather than just remapped, listings are more complete and less likely to be disapproved.
It detects and reconciles drift between your catalog and live channels, so a correction made once in your catalog flows to every feed. You approve the rules, and Automated Commerce keeps the feeds aligned without manual re-exports.
Hours. Connect your catalog and channels, map the required fields, and publish. There is no implementation project, so optimized feeds can be live the same day you start.

Optimize your product feeds from one source

Connect your catalog and channels and watch Automated Commerce build and reconcile feeds that keep selling.

Start free

No feed spreadsheets. Live in hours.

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