Selling across multiple channels creates work and cost spread across many platforms. With the channels update, that comes together in one interface: add products, enrich them, and optimize content per channel. Automated Commerce becomes the starting point for every webshop, marketplace, feed, ad channel, and AI shopping environment you want to connect.
What is new
The channels update makes Automated Commerce a practical connection layer for product content. Instead of preparing product data separately for every platform, you work from one place where products can be entered, enriched, checked, and optimized for the channels that matter to your business.
Why it matters
Every extra channel usually adds another content checklist: titles, attributes, taxonomy, images, descriptions, availability rules, category mappings, and feed requirements. When those checks are spread across tools, agencies, plugins, spreadsheets, and platform dashboards, teams lose speed and control. The channels update keeps the work close to the product record before content moves outward.
How it works
Automated Commerce keeps the optimized product record central. From that record, your team can see what each channel needs, fill missing attributes, adapt titles and descriptions, and keep the setup inspectable as products, categories, and destinations change.
Practical use cases
Use it when you want to add a marketplace, open a new sales channel, clean product data before a feed goes live, or make sure enriched descriptions and attributes can be reused outside your webshop. The practical gain is simple: less copy-paste, fewer handoffs, lower platform sprawl, and one place where channel readiness becomes visible.
- Less copy-paste between channel dashboards, spreadsheets, and feed tools.
- Fewer handoffs when product content needs to be adapted for a marketplace or sales channel.
- Lower platform sprawl because product input, enrichment, and optimization happen in one interface.
- Clearer channel readiness before content moves to a webshop, feed, ad channel, or AI shopping environment.
Order data closes the loop
The channels update is also about replacing the work that often sits in separate channel-management tools such as Channable or ChannelEngine. Automated Commerce can fetch live order data from connected channels, make that data available for analytics and stock management, and use sales performance to improve the listing again.
- Live order data is pulled back from the channels you sell on.
- Order data supports analytics, inventory visibility, and stock decisions.
- Sales analytics help optimise titles, content, and listings per channel.
How agents help you manage this proactively
This is where agents become useful in daily work. Auto Mate can help spot missing attributes, incomplete content, weak channel readiness, and product records that need attention before they create problems downstream. Instead of checking every destination manually, your team gets a clearer view of what needs to be fixed first.
What you can do now
The channels update is available for Automated Commerce customers. Open your setup, review the channels that matter to your operation, and use one optimized product content base as the source for cleaner distribution across every destination.