Automated Commerce

Ghost mannequin photography, without the mannequin day

Apparel pages need to show the shape of a garment, not a model. Shooting on mannequins and retouching the hollow-man effect by hand is a studio day per drop. Automated Commerce generates ghost mannequin photography from your reference shots, consistent across the whole catalog, and you direct the look.

Ghost mannequin photography generated for apparel with Automated Commerce

Ghost mannequin photography, the apparel standard at catalog scale

Clean, consistent invisible-mannequin shots for every garment, published where you sell.

Analysing visual brand identity

Our AI analyses the identity of your brand and ingests these into each generation, resulting in high-quality consistent results that fit into your brand.

AI-studio: Photography, visual, 3D

Experiment in the AI-studio and unleash your creativity using the best available image models.

Create workflows for bulk generation

Set up your idea and scale across catalog. Build or ask Auto Mate to build a workflow and apply over products, product groups or collections.

Refine & iterate

Review the output, regenerate the variations you want, and lock the winners. The ghost mannequin look you approve stays consistent across the apparel catalog.

AI Studio

AI-Studio: Create or edit high-quality photography

Explore tools or configure product templates for bulk generation

  • ✓Turn packshot or mannequin to professional on-model shoots
  • ✓Change any color, replace model or upscale quality
  • ✓Apply in-bulk: Create photoshoot for full collection in minutes
Get Started Free
Original fashion product photo
AI-generated fashion product photo, variant 1
AI-generated fashion product photo, variant 2
Original fashion product photo, second example
AI-generated fashion product photo, variant 3
AI-generated fashion product photo, variant 4
Bulk workflows

A photoshoot used to cost a studio, a crew, and weeks.

Now it's a workflow. Photo, video, 3D, and copy, generated from one source image and your product data. Build it once on a single product, then run it across a group, a selection, or the whole catalog. On-brand and consistent, at scale.

Product
Product
Product
Product
Product
Product
Product
Product
Product
Product
Product
Product
01Ideate

Ideate with every model.

Photo, video, 3D, and copy. Every AI model in one place, with your products already in reach. No tool-hopping, no re-uploading.

Node-based workflow canvas linking multiple AI actions
02Workflow

Build the workflow once.

Chain the steps on a visual canvas and tune them on one product until the output is on-brand. Background removal, on-model shots, descriptions, and 3D, linked into one repeatable recipe.

Catalog · 128 productsAll enriched
Oslo Lounge Chair
Oslo Lounge Chair
FUR-018
Enriched
Linen Tailored Blazer
Linen Tailored Blazer
FSH-204
Enriched
Malachite Pendant
Malachite Pendant
JWL-077
Enriched
Velvet Armchair
Velvet Armchair
FUR-042
Enriched
Silk Button Shirt
Silk Button Shirt
FSH-189
Enriched
Brass Table Lamp
Brass Table Lamp
LGT-031
Enriched
Oak Dining Set
Oak Dining Set
FUR-110
Enriched
03Scale

Run it across thousands.

Apply the workflow to a selection, a product group, or the entire catalog. Consistent and on-brand across every product.

Ghost mannequin photography questions

The ghost mannequin effect (also called the invisible or hollow-man look) shows a garment's shape with no visible model or mannequin in frame. It is the standard for apparel product pages. Automated Commerce generates the ghost mannequin effect from your reference shots instead of a studio shoot and manual retouch.
For most catalog work, yes. A traditional ghost mannequin service shoots and retouches each garment by hand, which is the slow, expensive part at scale. Automated Commerce generates the invisible-mannequin look from flat-lay or on-mannequin references in bulk, from the same place you manage product data, then publishes it.
Most ghost mannequin apps edit one image at a time. Automated Commerce works at catalog scale: build a workflow once and apply it across products, product groups, or collections, so a whole apparel drop gets the same clean ghost mannequin treatment in one run.
It works best for structured garments where shape matters: tops, dresses, outerwear, and knitwear. For items that need a worn look, you can generate on-model shots in the same AI studio instead, so each product gets the treatment that suits it.
Yes. Automated Commerce analyses your brand identity and applies it to every generation, so background, framing, and fit stay consistent. A large apparel catalog ends up looking like one coherent shoot rather than a mix of supplier and studio sources.
Straight to Shopify and every connected channel. Because the photography lives with your product data, each ghost mannequin image stays attached to the right product and stays in sync as the catalog changes.

Part of one platform

Ghost mannequin is one apparel technique. Explore the rest of the studio and platform.

Ecommerce product photography

Generate packshots, lifestyle scenes, and 3D for your whole catalog.

AI photography studio

The full studio: generate, direct, and refine across every vertical.

3D models

Turn products into interactive 3D and spin views from the same catalog.

Fashion brands

How apparel brands run their catalog and content with Automated Commerce.

Jewelry product photography

Detailed close-ups and on-model shots for rings, earrings, and more.

Pricing

See plans and start generating your catalog for free.

Generate ghost mannequin shots for your whole catalog

Bring your apparel references and watch Automated Commerce produce the invisible-mannequin look, ready for your store.

Start free

No studio day. Catalog-scale.

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